Tell us a little about your background, and how you came to where you are today?
I started my career as a visual merchandiser with Freedom. My passion has always been with interiors, and this was a great place to start my journey in the home decor industry. I soon worked my way into a state VM management role but decided I wanted to get into buying and be part of the design process of creating products I love. This saw me take on a role at Flower Power as their homeware & furniture buyer. Although I love putting the product together & styling it, I found my true passion lies with creating products that I myself love.
It was after the birth of my third child that I realised I needed to do something from home that I could still fulfil my creative passion of product design & working in the only industry I’ve ever known – retail! Sea Tribe is the result. I draw inspiration from Coastal & Bohemian styling. My products are simply an extension of what I love and look for when selecting special pieces to buy.
What is your style ethos, and where do you draw style inspiration from?
I have always loved Coastal styling, and over recent years, the emergence of bohemian textures has also played a part in my inspiration. My brand is based around the style Coastal Bohemian, although I feel it also fits into many genres from Scandi to Classic to contemporary. I draw inspiration from global trends, using colours and textures that are true to my brand- neutral earthy tones, reminiscent of nature’s palette.
Who would be your style icon, and why?
The Instagram community is so inspiring! Some of my style icons are these everyday people with amazing style. On a more global scale, Amber Interiors always delivers amazing pieces and styling. In Australia, Villa Styling has a great eye for styling and photography.
What do you look for, when on holiday?
A great holiday for me includes good food and wine, a comfortable bed (and I must say, Soul had one of the most comfortable beds I’ve slept in!), a variety of things to do in the area (like a beach, pool, interesting shops)
What is your favourite element at Soul, and why?
It’s too hard to pick just one! Honestly, the entire place is designed and decorated to perfection. It always helps when you stay somewhere that’s beautiful to look at. We enjoyed our time by the outdoor fire on our first night, the pool was a perfect place to hang out in during the day, but the bed was beyond amazing!
In three words, how would you describe Soul?
You can find the latest range from Sea Tribe HERE.